I’m excited to announce a new take on TheWritingNetwork as an innovative content-sharing network designed to boost visibility and search rankings while fostering a supportive community of like-minded creators.
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How It Works
Submit your article or content piece to our network.
Choose an article from another creator to share on your platform.
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Are you looking for other ways to monetize your self-publishing business?
Wouldnāt it be nice to do the work once but be paid in more ways than one?
Then, you may want to consider diversifying your self-publishing business beyond Kindle Direct Publishing.
The Kindle Gold Rush
Not too long ago, everyone and their mother was publishing on Amazon KDP (Kindle Direct Publishing).
The barrier of entry was rather low, so naturally the Amazon Marketplace was flooded with new work.
Naturally, quite a few releases were great while most books sucked eggs.
The crappy books were due in large part to would-be writers, aspiring self-publishers and a few nefarious individuals.
While I could write an entire post on these fly-by-night crooks swindling the Amazon customers of their money, Iād rather focus on the bigger picture.
The Truth About Kindle Profits
FACT: Kindle e-books make up a smaller share of the publishing business.
Heck, take a look at this boring data about the projected e-book global book sales for 2018 (Iāll waitā¦) >>>Ā link to stats & stuff.
Okay, now that youāre backā¦
Wait a minuteā¦you didnāt look?
Damn it!
That really well-crafted article by Statista stated the 2018 e-book sales projection is at a 25% share.
WTF?!
Wednesday, Thursday, Friday, indeed!
So, if that were to apply to current trends, then we can assume 75% of the book market is still unaccounted for.
And, I just ended a sentence with a preposition, so suck it, grammar snobs!
Show Me the Moneyā¦In Self-Publishing That Is
In a recent interview with uber-successful self-publisher Jason Bracht, I asked him what advice he’d give to himself if he could go back to when he started.
The paraphrased answer is, āIād publish to paperback and audiobook on all my publication.ā (See the interview here)
Jason stated that heās made upwards of $10,000 to $20,000 per month in e-book sales alone. (see his videos here)
So, why would he suggest publishing to paperback and audiobook?
Because those two streams are highly viable and under-utilized.
Createspace: Paperback Books on Amazon
Createspace (an Amazon Company) is one of many online resources for publishing your work to paperback.
The neat part is you can publish your book to over 6 different channels.
So, whatās the big hang-up?
Why arenāt more people using Createspace?
Okay, I get why some people donāt want to tackle paperback books.
The formatting alone is enough to drive you to drink.
But, if you donāt initially release your book to paperback, then consider a physical book as a good next step for a proven e-book.
Funnel a small portion of the Kindle profits from a book to hiring out someone to do it for you.
Come on; donāt be a cheapskate!
Think about this anecdotal evidenceā¦
Sorry, Iām too lazy to Google a reputable resource, so do it yourselfā¦
Over 60% of global book sales comes from physical books.
So why the hell would you NOT convert your Kindle e-book into a paperback?!
In fact, I can personally tell you a large portion of my self-publishing income lies on the under-used platform, Createspace.
KDP: Createspaceās Long Lost Twin Brother
If you havenāt heard yet, then Iāll give you the scoop.
Amazon revealed that KDP is Createspaceās long lost twin brother.
Okay, okay. Thatās horsesh*t, butā¦
The truth is KDP recently unveiled its paperback option.
And, the best part is the format and layout are nearly identical to Createspace.
Now you can kill two birds with one stone.
If you are leery about putting all your eggs in one basket, then simply ignore what I just shared.
Either way, publish your stinking content on e-book and paperback.
Otherwise, youāre leaving money on the table!
Audiobook: The Red-Head Step-Child of Self-Publishing
Hey, you know where else youāre leaving money? ACX!
We have 1,611 titles open for auditions, 43,083 producers to choose from, andĀ 78,843 audiobooks on sale at Audible, Amazon, and iTunes. (as of February 23, 2017)
Say what?!
They only have 78,843 audiobooks?!
But, there are millions of Kindle e-books on Amazon alone.
Why aren’t they available on audiobook?!
Here’s where it gets juicy!
If someone purchases your audiobook and signs up for an Audible membership, you get a bounty.
Do you wanna know what that bounty is? Huh, do ya?
Give up?…$50!
Holy crap! Fifty-freakinā-bucks simply for putting your content on the market.
And, the best part is you still get royalties for that book! WHAT?!
ACX KISS: Keepinā It So Simple
Last thing to note about audiobooks on ACX.
It’s zero risk. ZERO.
You find a narrator, they do all the work and you split the royalties.
Done.
ACX kicks you an additional 25 promotional codes which essentially is money in the bank.
I develop raving fans from gifting copies of my audiobook.
The cool part is when someone claims the gift, I get a small royalty.
Dale L. Roberts is a full-time self-published author, former professional wrestler and personal trainer. He lives in Columbus, Ohio, with his wife Kelli and cat Izzie. You can find more from Dale at YouTube.com/SelfPublishingWithDaleLRoberts.
Great. You published a book. That’s a fantastic step forward for any publisher. You have more books on theĀ drawing board? Fantastic as well. How do you ensure success? You need to have a plan. While we aren’t going into extensive details in this post,Ā I will list a few things you will need before you launch that book and at least one after.
A marketing plan is an outline for how you expect to share the book with the world. This plan can be extensive or simple, but there needs to be one in place.
You need to have a newsletter, which is promoted in the book. This gives your new readers a chance to interact and learn about you in a way Facebook and Twitter can’t. While you can and should maintain accounts on both social media platforms, it is your newsletter that encourages readers to enjoy conversation with you on a regular basis. You should be actively engaged in these conversations.
Reviews are the social proof that encourages readers to purchase your book. Some books are bought right off the shelf because of the cover, or the blurb, but the reality is it’s the reviews that generate sales from anyone uncertain about the purchase. Getting reviews must be part of your marketing plan without question.
It is a wonderful thing when your books are well received. A good marketing plan includes the above to ensure that happens for a long time to come. You should also have a websiteĀ because readers will search for you. You should have your social media accounts monitored because some will try to reach you sooner. These are the essentials, but they are far from all you can do to get yourself in the eye of a reader.
Watch for future articles where we will begin to discuss how to get reviews and what to do to get your newsletter set up (and much more)
What are some of your favorite tricks for contacting readers?